2024年11月28日

The world of corporate travel has undergone a major shift in recent years. With the rise of flexible working arrangements and the blending of personal and professional time, the concept of bleisure—combining business and leisure—has become a dominant trend in the travel industry. But how does this trend contribute to overall productivity?

The Bleisure Revolution

Gone are the days when professionals would fly into a city, conduct business, and immediately fly back. Today’s business travelers are taking advantage of the opportunity to explore new cities, engage in leisure activities, and unwind during their business trips. This isn't just a chance to take a break—it's a way to boost productivity.

The data shows that 54% of business travelers believe that blending business and leisure helps them stay more productive. This isn't surprising, as allowing time for relaxation during a trip can reduce stress, increase focus, and lead to better performance when it’s time to work. What’s more, 65% of business travelers prioritize time for personal activities, whether it’s sightseeing, dining out, or enjoying downtime between meetings.

Why Bleisure Makes Sense for Employers

From a corporate perspective, supporting bleisure travel can result in happier, more motivated employees. Offering flexibility for professionals to extend their stay and enjoy the city they’re in can lead to a more engaged workforce. In fact, 41% of business travelers say that making a business trip more exciting and engaging increases their motivation to perform.

This is particularly relevant in today’s environment, where work-life balance is becoming a top priority for employees. Bleisure gives professionals the opportunity to achieve that balance, leading to higher levels of satisfaction and productivity.

Bleisure and the Bottom Line

While some companies may be concerned about the costs associated with bleisure travel, the benefits far outweigh the expenses. 48% of travelers combine business and leisure trips to explore new destinations they visit, and a significant number use this time to recharge and return to work with renewed focus. By allowing employees to integrate leisure into their business trips, companies can reduce burnout and foster a more creative and productive workforce.

In the long run, companies that embrace bleisure as part of their travel policies will see greater returns in terms of employee productivity, satisfaction, and retention.

Conclusion:

Bleisure isn’t just a passing trend; it’s an important part of the future of corporate travel. Allowing professionals to combine work and leisure leads to higher productivity, greater employee satisfaction, and a healthier work-life balance. As businesses continue to evolve, embracing bleisure as part of travel policies can lead to a more engaged and productive workforce.